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Liquid Lens Europe Limited
Our mission ) To be the leading supplier of promotional products and services which incorporate Liquid Lens Technology in Europe by creating a brand that is widely recognised throughout the Industry. We will achieve this by recruiting, developing and training a network of highly motivated Franchisees that that are committed to making their Liquid Lens Technology Centre Franchise a long-term profitable business. All hardware, software and consumables will be purchased from the Franchisor at a competitive price, giving the Franchisee a guaranteed high margin business. To protect and develop the brand Franchisees will be expected to follow the business model as specified in the Manual. In return we will give the optimum level of service and support and recognise that the success of our business is dependant upon the success of each Liquid Lens Technology Centre.How does a Liquid Lens Technology Centre operate?  A Liquid Lens Technology Centre is a home based business opportunity typically working in an area of approximately 2x4 square metres. Each Liquid Lens Technology Centre is trained and equipped to manufacture high quality promotional products and merchandise in short and long runs with a fast turn around, using the unique Liquid Lens process. Using the Liquid Lens process the Technology Centres are able to brand and personalise a wide range of added value products capable of generating high margins. Liquid Lens Europe holds a large stock of carefully selected promotional items including pens, key chains, cufflinks, ID Badges, golf accessories and conference folders. The Liquid Lens Technology Centres do not need to hold stock and only order stock against confirmed orders. All of the national sales and marketing is managed and funded by Liquid Lens Europe, this includes:
About the franchise ) Does a Franchisee get an exclusive territory?Each franchisee is granted a territory which means that all leads received by LLE from with in their territory will be forwarded to them for follow up. There will be no more than 30 LLTC with in the UK and they will all be strategically located to avoid overlap. What are the terms of the Franchise Agreement? All Liquid Lens Technology centres operate as franchisees of Liquid Lens Europe. The franchise agreement has been approved by the British Franchise Association and operates for an initial term of 5 years. A copy of the Franchise agreement is available on request however the salient points are: Initial fee £30,000 this fee includes a Territory, Equipment and Materials, Licensed use of Intellectual Property and Professional Support which includes ongoing National Sales & Marketing and ‘performance coaching’. We have also included accounts software your own website and a starter pack of components and consumables. Performance Criteria and Sales Targets Performance Coaching - What’s it all about? At Liquid Lens we recognise that we all measure our success in different ways and to help our Franchisees gain greater competence, overcome barriers to achievement and most importantly achieve their goals we employ a proven ‘performance coaching technique’ and all of our Franchisees benefit from this process. One of the great benefits of our ‘performance coaching technique’ is that it delivers results rapidly and provides structure to enable our franchisees to set their goals and measure their performance. How much does Liquid Lens sell in their first year of trading? A Liquid Lens Technology Centre should expect to reach annual sales of £50,000 in their first year of trading rising to more than £125,000 in year 3. How much profit does a Liquid Lens Technology Centre make? Based upon an average Gross Margin of 65% this will generate gross profits of £32,500 rising to £81,250 in year 3. What resources are required? The structure and resources necessary to run Liquid Lens Technology Centre are typically as follows:
How much training and support will I get? The initial training takes place over approximately 6 weeks and it is split into three 2 days modules:
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