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La Baguette Du Jour
The company is very keen on good marketing and promotion of the brand. Ear-catching radio commercials with the message "Choose something long, crunchy and munchy for lunch!" have proved to be highly effective in creating awareness and the image of La Baguette du Jour is strongly projected through distinctive interior and exterior signage, menus, packaging and apparel for the members of staff. All these attributes certainly present the products to the very best advantage and a visit to "sample the goods" will immediately convey the impression of no ordinary fast-food establishment. Quality is clearly of the essence with really fresh baguettes and patisserie, delicious coffee blended to Marlene Meadon's demanding standards and a range of dairy ice-creams of the kind that gourmets wax lyrical about! Franchising As a thriving Welsh business, one of La Baguette du Jour's objectives is to "export" its successful concept to other areas of the UK. This ambition began to bear fruit with the opening of the all-important Pilot Scheme Franchise in Cardiff's Dominions Arcade in 1998. This outlet rapidly won a significant market share, which resulted in good trading performance and a very satisfactory return on investment for the franchisee, even though he had no previous experience in running an operation of this kind. top Franchise overview  La Baguette du Jour Sandwich Café and Espresso Bar is the exciting franchise that brings continental flair and style to fast food. The menu features freshly baked filled baguettes, mouth-watering patisserie, delicious gourmet coffees and ice-creams. This is the place where people choose to eat! Piloted in company owned and franchised outlets, the business track record is impressive. Liquid capital requirement is from circa £40,000, with bank financing available subject to status. A successful entrepreneurial background is not necessary, although the ability to dedicate 100% of your available time to the business is essential and, as such, other business or work interests may not be compatible with the level of commitment required from a La Baguette du Jour franchisee.top The future  The launch of the first franchised outlet has proved to be an immediate success and much has been learned through the process of setting up the franchise. Systems are now being implemented to allow for rapid expansion of the company through franchising. The company's corporate headquarters are currently located at Swansea Enterprise Park, which also serves as a stock holding and distribution base. Plans are to further develop a central production kitchen and training centre. Business plans have revealed that such a base is crucial to the smooth operation of expansion and it is hoped that the new site will be completed in the near future. The success of the pilot scheme has demonstrated that the winning formula of La Baguette du Jour is capable of being duplicated in franchise form and potential franchisees are now being interviewed throughout the UK. A successful franchisee will be an individual or couple who are dedicated to hard work, and are committed to quality and perfection in all that they do.top  Key Info | | ||||||||||
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