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Favorite Chicken & Ribs

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About Favorite Chicken & Ribs
Prior to 1986 only multinational companies based in the USA were offering franchise opportunities in the fried chicken sector of the British fast food industry. This was when company founders Frank Poole and Keith Woodley, each having more than 15 years experience of all aspects of the fried chicken industry, saw that there was a huge gap in the market for high quality fried chicken stores in secondary locations. The concept was to open a chain of professionally run fried chicken restaurants offering at least equal quality of food and service as the brand leader, but at a fraction of the set up cost. This was the birth of Favorite. In early August 1986, on the same day, seven stores were opened simultaneously under the "Favorite Fried Chicken" banner. These consisted of four stores owned by the founder directors and three franchised units, all in and around central London. Six of these original Favorite stores are still happily trading as part of the current franchise system.

In the mid 1990's a three-year initiative was implemented in preparation for a rapid expansion of the brand. The initiative involved increasing staff numbers in the field to enable greater franchisee support, training and control. A major re-branding and updating of the corporate image took place with all stores undergoing refurbishment under the new trading name of "Favorite Chicken & Ribs". At the same time the menu was revised to expand the customer base and offer even greater value. Customer service levels were improved by means of a new staff training scheme and tighter monitoring of performance, including an enhanced "Mystery Shopper" program. Now with the largest UK owned chicken franchise chain, Favorite are moving ahead again, not just with the launch of exciting new products like "Spicy Chicken Rappa", but also the implementation of the "Favorite 2000" store image. A range of bright modern store designs which will further distinguish Favorite from it's competitors. Favorite is continually moving with the times, but still firmly determined to continue with those good old fashioned principals of service and value for money, serving what all our customers have come to know is "Britain's Tastiest Chicken"!
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Frequently asked questions
Q. How much does a Favorite franchise cost?
A. Our franchise fee is £7,500. This is broken into two parts. £1,500 is payable as an option fee on an agreed territory following the granting of a franchise. The remaining £6,000 is payable when a site or shop unit is secured for development.

Q. What do I receive for the franchise fee?
A. Use of the company name and logo. Twelve months exclusivity to an agreed territory whilst searching for a site/shop unit. Assistance with site selection/location, store design and development. Training for you and your employees within a real working Favorite Chicken Store. A head office staff dedicated to providing you with the right products, services and marketing to attract and satisfy customers. Field specialists who will spend time with you in your opening days to guide and advise you. A proven business format.

Q. Is it possible to finance part of the capital cost?
A. Yes. We have agreements with leading financial services groups, Banks and Building Societies who can arrange loans of up to two-thirds of the total setting-up cost, subject to status.

Q. What is the royalty fee and upon what is it based?
A. The royalty fee is 4 per cent of your total net sales and is paid monthly. It applies to all products sold from your licensed location.

Q. Is much advertising important?
A. Yes along with your sales and management abilities, you need to maintain a regular local advertising and promotional programme using material obtained through Favorite.

Q. Do you grant exclusive franchise areas/territories?
A. Your licence is issued for your specific location. This will be in what we call a market area and will not be encroached upon by another licensee. Licences run for an initial term of ten years with options for renewal.

Q. What training is provided and is there a charge for it?
A. The initial training is for two weeks within a company associated store. Training is geared to suit the role of the trainee in his or her own store. There is no charge for the training itself, but you are responsible for all transportation, food and accommodation for you and your employees.

Q. Can I own more than one Favorite Chicken store?
A. Yes. When you have demonstrated your ability to manage well your first store and that you have the necessary resources to establish additional units. Indeed many of our existing franchisees have more than one store.

Q. …Am I permitted to contact existing franchisees for their experience of your franchise before I make my decision to join you?
A. Yes, of course. We would think it odd if you did not. We shall be pleased to provide you with names and telephone numbers upon request.

Q. What will be my approximate total investment to establish the business?
A. This will depend on the size of the premises and how many seats, if any, are included, but will generally be about £90,000 to £120,000
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