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Benjys

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Benjys are the Leading Value Sandwich Chain in the UK

Benjys, the nation's best-value retail sandwich chain, produces and sells high quality breakfast, lunch and snack products at great prices through its 65 company-owned and franchised stores and 40 Benjys Delivered mobile vans.

The first Benjys store was opened by the Benjamin family in Islington in 1989. In August 2000, Benjys underwent a management buy out led by Ian Rickwood. As Chief Executive and Commercial Director husband and wife team, Ian and Emma Rickwood, have cleaned up the company, improved quality standards and re-engineered the brand, transforming Benjys into a leading sandwich chain, providing outrageous value across a constantly evolving product range. Although the Benjys brand has been around for 15 years the majority of expansion has taken place in the last four years, overseen by the Rickwoods.

Franchise Opportunities
What are the costs?
Development Agent Opportunities

Franchise Opportunities

Franchise Opportunities – We’ve Started a Mobile Revolution

This innovative concept is a franchise based offering. It is the first branded model of its kind to enter the UK delivered snack market, and is estimated to be worth £400m. 'Benjys Delivered' franchisees run their business from a revolutionary new van, capable of opening up in thirty seconds to become a fully functioning shop, providing a wide range of products in a clean and hygienic environment.

Benjys Delivered, only launched in late summer 2003, has made such an impact following the launch of its revolutionary new van that it is now selling franchises on a national basis. Benjys Delivered is a mobile catering revolution that transforms from truck to retail outlet in less than 60 seconds. It is unlike anything on the road today - just one van can deliver to offices and workplaces a huge and exciting range of products such as sandwiches, salads, hot pies, cold drinks & delicious, aromatic coffee.

Benjys is looking for more than 500 suitable franchisees to be part of its move into the mobile retailing sector, a £400m fragmented market. Benjys Delivered realistically states net profits of £60K p.a. after all costs. A £10K franchise fee is required per van with no other capital investment. Preferential funding terms available for suitable investors.

Retail Opportunities

In 2003 the company announced a £4 million nation-wide expansion plan which will grow the chain nationally and bring the great value of Benjys to most UK cities. There are now several stores outside Benjys London base which includes outlets in Birmingham, Portsmouth, Romford and Basingstoke.
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What are the costs?

You will need to be able to invest a minimum of £50,000 from your own resources (i.e. without borrowing). The balance of your funding requirements should in most cases be available by way of a business loan from one of the major banks, through one of the special financing packages we have negotiated.

What does a franchise include?
  • Initial franchise fee of £6K plus VAT
  • The security of a 10-year franchise agreement
  • Full training
  • Operations manual
  • The power of Benjys name and reputation
  • Assistance with property acquisition, shop fitting, equipment etc.
  • The support of Benjys innovative marketing and brand building activity
  • Full access to the popular, comprehensive and ever-changing product range.
Available Territories

Our plans are to expand right across the country, through a combination of company-owned and franchise outlets. We will be pleased to discuss any proposed location with you, however we are not franchising central London (i.e Zone 1 or Docklands). At present there is a wide choice of available locations.
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Development Agent Opportunities

Benjys are looking for looking for Development Agents with entrepreneurial flair and experience to join the Benjys Team

What is a Development Agent (DA)?

A DA is a master franchisee for Benjys. DAs have the opportunity to take part in the Benjys success story by being regional sales managers and potential franchisees all rolled into one. Our DAs buy the right to develop a territory, and oversee the sale and on-going operations of franchises within that territory. A typical territory can have between 20 – 40 franchises.

What are the benefits of becoming a DA?
  • Potential to earn around £200k pa
  • Leverage of a highly-regarded brand in the lunchtime marketplace
  • Support of Benjys has been trading and growing since 1989. We are a profitable enterprise operating more than 60 Benjys stores, with our own central production unit, and an excellent name and reputation in the market place.
What does it take to be a DA?
  • Any individuals interested in becoming a DA will have a strong, proven business background and be capable of recruiting and managing a network of franchisees in the nominated territory.
  • You will need to be able to commit to £150K and a 10 year plan.
If you are interested in our DA opportunities, please request for more information.
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