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Action International

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An Introduction To Becoming An Action International Franchisee ...

Your role as an Action coach is to help small to medium business owners with their sales, marketing, management, team building, direction, goal setting and so much more. You will be their sounding board, confidant, mentor, coach and consultant. Or to phrase it another way, you will help business people to make their dreams come true, simply by using and following the proven Action systems.

Your lifestyle as an Action International franchisee...
The products and services you will sell:
Who are Action International's target clients?
Do I need a sales and marketing background?
What will you teach me?
How do I generate leads and sales?
How do I make money as an Action Franchisee?
What’s involved in your training?
What level of support do you get?

If your idea of the ideal lifestyle is to operate a professional white collar business, spend more time with your family, have more leisure time, generate an exceptional return on your investment and have a passive investment in a few short years, Action  offers all this and more.

One of the unique aspects of the Action opportunity is that as your business grows, you are able to bring more coaches into your business. This enables your role to eventually change from coaching clients to overseeing your own coaches, meaning you are working on your business rather than simply working in it. Another unique aspect of the  Action business is that most of your client consultations are done from home over the phone. Therefore, you don't waste your valuable coaching time travelling to and from your client's place of business. The end result is that you will have more hours during which you can be working with more clients and earning more income, without eating into your family and leisure time.

Your lifestyle as an Action International franchisee...

If your idea of the ideal lifestyle is to operate a professional white collar business, spend more time with your family, have more leisure time, generate an exceptional return on your investment and have a passive investment in a few short years, Action offers all this and more.

One of the unique aspects of the Action opportunity is that as your business grows, you are able to bring more coaches into your business. This enables your role to eventually change from coaching clients to overseeing your own coaches, meaning you are working on your business rather than simply working in it. Another unique aspect of the  Action business is that most of your client consultations are done from home over the phone. Therefore, you don't waste your valuable coaching time traveling to and from your client's place of business. The end result is that you will have more hours during which you can be working with more clients and earning more income, without eating into your family and leisure time.
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The products and services you will sell:
  • Alignment Consultations
  • Business Plans
  • Mentoring Programs
  • Action Critique's Single Marketing Pieces
  • In-house Training
  • Instant Business Manuals
  • Books Tapes and Video's
  • Entrepreneurs Training
  • Hourly Consulting
This proven range of products and services is how you will make your money. Action’s flagship program is, of course, the Mentoring Program, and the majority of your clients will work with you for at least 12 months. And together with Business Planning and our Autopilot Business Systems Program they can stay with you forever.
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Who are Action International's target clients?

Many small and medium businesses are being held back to the point of extinction by their owners who have neither the time, the ability or the knowledge to implement the strategies that can dramatically transform their business. In fact, it would be hard to find a business that could not benefit in some way from Action’s products and services. Typically however, our target businesses are those with a turnover in excess of £250,000 (most average around £1 million) and employing from 5 to 50 people. Most of these business owners are looking to introduce systems that can generate more growth or more profits in their business, provide them with more time, or to produce better productivity from their team members.

We have found that many start-up businesses are either not financial enough to afford our coaching services or are still in the development and establishment phase of their cycle. Therefore these businesses do not normally fit our 'ideal' business profile. Similarly, many big businesses will have their own in-house marketing department in conjunction with outside advertising and public relations houses and may not see a need for our services.  The Action system can work in most areas ... not that you need to live near your clients, because you will be consulting by phone, fax and e-mail and you are free to operate anywhere within your state or territory.
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Do I need a sales and marketing background?

NO. However, we do require you to have a solid 5 to 20 year business background Preferably in sales, marketing, law, accounting, resource management, team leadership or business ownership. If you have owned or managed a business, or if you have a sales background then this is probably the business for you. You will need a sound understanding of the principles of business, an entrepreneurial spirit, the right attitude and a healthy dose of motivation. Be prepared to show us how much passion you have for helping others in business and the amount of drive you have to succeed in this business. A slogan we often use in our advertising is "Wanted ... People with passion, people with heart" and this certainly applies to the franchise owners we are looking for.
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What will you teach me?

By the time you start coaching you will have an understanding how to use  Action’s 5 Ways Marketing Leverage Chart which may well be the most powerful business secret you'll ever learn. Just by improving the five key areas of a business by 10% you can add a massive 61% to the bottom line of any business. Now that's powerful!

You will also learn:
  • 73 ways to generate leads
  • 83 ways to convert leads
  • 68 ways to get customers back for repeat sales
  • 53 ways to increase your average dollar sale
  • 67 ways to boost margins... and much more
Expect to learn more in the first 12 months as an Action franchisee than you have in 12 months of business anywhere else. The learning curve is steep but so is the reward.
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How do I generate leads and sales?

As an  Action coach you will have numerous lead generation strategies available to find your coaching clients. Similarly, the Action system contains many tried and tested sales conversion techniques that you will put to use in this business. Some of these are:
  • Press Ads
  • Direct Mail
  • Strategic Alliances and Host Beneficiary's
  • Seminars
  • Networking
  • Press Releases
  • Cold Calling
  • Referrals
  • Brochures and Flyers
  • Telemarketing
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How do I make money as an Action Franchisee?

Your main goal is 12 to 20 Mentoring Clients. This means £12,000 to £40,000 a month in revenues. Seminars are just one of the lead generating strategies that we previously listed as a way for you to get clients, and you will obviously want to utilise as many of these as possible in your business. Considering that you should be consistently aiming for 2 or more mentoring clients from each seminar, plus converting clients from the other activities, you can realistically build up to and maintain a regular stream of 12 to 20 mentoring clients in your business on your own.

You will sell many more alignment consultations than you have mentoring clients, you'll do well from your in-house training programs and you'll make a good margin on the Action products you sell, so what is the real ceiling on your income potential?
What rate of return do you want on your business investment? Would you settle for a miserly 50% (this would be considered high in some businesses) or do you expect more like 100%, 200% or even higher?  Keeping in mind that you will be running this business from a home office, your overheads are far less than many other consulting type businesses that require expensive offices just to keep up appearances. Whilst we obviously can't, and won't try to predict what you will earn out of this business, suffice to say that once you have the Action business up and running to potential you will be far more than just pleasantly surprised with the profits available to you.
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What’s involved in your training?

We will provide you with the tools and knowledge to dramatically increase your clients' businesses and change your life. During 10 intensive days and nights you will experience a training program like no other, and learn more than you ever thought possible in that time. And if that isn't enough you will participate in numerous events and exercises that can have a profound effect on how you think and behave for the rest of your life. Here is just a sample of what you will learn at the training camp:
  • How to use the 9 Action Marketing Systems
  • How to sell following the Action Scripts
  • How to deliver the Alignment and Coaching
  • How to run the Action Computer program
  • How to Coach and work with Business Owners
  • Action’s 344 Sales, Marketing & Profit Strategies
  • Delivering Action seminars and workshops
  • More Personal Growth than you can Imagine
And your training doesn't end there. As part of your own ongoing educational process you have access to more than 30 video's, 80 tapes, 20 manuals, 18 books and several CD's that are part of the Action library. These are all designed to compliment your initial training and will add to your knowledge levels.
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What level of support do you get?

Action International has a two tiered administration and support system, which provides franchisees with the best of both worlds. Your Action group office is responsible for the overall administration, direction, development and marketing of the network. Their role is also to provide initial and ongoing support to the Master Franchisees. Likewise the Master Franchisees are on hand to provide initial and ongoing support and guidance to their franchisees in their designated state or territory. This ensures that help is never very far away. Support from the Action Head Office.

Research & Development:
  • Marketing Co-ordination & Development
  • New Products & Services
  • Computer Development
  • Ongoing Training
  • And from your Local Master Franchisee...
Day to Day Support:
  • Marketing Assistance
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